Premium chocolate manufacturer Lindt & Sprungli is partnering with Swiss tennis champion Roger Federer in a long term deal to serve
as the global brand ambassador for his favorite LINDT chocolate.
Lindt & Sprungli is delighted with this opportunity to associate with the most successful tennis player of all time. The contract details of the agreement will not be made public.
For the first time in the company's history dating back for more than 160 years, the Lindt & Sprungli Group is linking its own name to that of a celebrity. The global fame of top sportsman Federer makes this partnership a highly promising opportunity for Lindt & Sprungli
to further enhance the global popularity of its premium chocolates and become still more firmly established in key global markets. With his likeable and down to earth image, Federer is the ideal brand ambassador for Lindt & Sprungli. He uniquely embodies Lindt & Sprungli's
fundamental values of "Swissness," "Premiumness," "Quality" and "Passion." The association of these important attributes with the names of LINDT and Federer symbolizes the perfect "match" between the number 1 in premium chocolate and the number 1 in the world of tennis.
Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, comments: "We are naturally delighted to be able to name Roger Federer, an exceptional and well-known Swiss icon, as our brand ambassador. Together with Roger Federer, we will become the foremost
ambassadors for Swiss quality." And Roger Federer confirms this: "I am Swiss by birth, and since my childhood, I have always been a great fan of LINDT chocolate. I am very excited to partner with the global leader in premium chocolate and I enjoy their products and am very
impressed with their plans for future growth."
Alongside the proven and successful communication concept based on the universally popular Maitres Chocolatiers, the cooperation with Roger Federer will be used as an additional communication instrument in Lindt's global marketing efforts.
About Lindt & Sprungli
Founded more than 160 years ago in Zurich, Chocoladefabriken Lindt & Sprungli AG is a global leader in the premium chocolate business. LINDT is therefore one of the oldest Swiss traditional brands. In 1879, Rodolphe Lindt invented the "conche," a revolutionary technique by which he made LINDT Surfin, the world's first smooth melting chocolate. Founded on that pioneering spirit, Lindt & Sprungli has continued to develop its knowhow and the professional expertise of its Maitres Chocolatiers.
LINDT quality chocolate is sold all over the world through 17 subsidiaries and a comprehensive network of independent distributors. The main markets are Switzerland, Germany, France, Italy, Great Britain, Spain and other European countries, together with the USA, Canada and Australia. Lindt & Sprungli also operates representational offices in Dubai and Hong Kong. In the course of its geographical expansion, the group of companies took over two traditional brands in 1997 and 1998: Caffarel, a prestigious Italian chocolate manufacturer and Ghirardelli, the oldest premium chocolate maker in the United States.